Sometimes if you believe in a cause, you do your best to promote it, and such is the case with people dedicated to lessening tobacco use worldwide, encouraging people to stop smoking with slogans, commercials, educational programs, and so on to try to keep people from lighting up. Finding a way to get people to stop lighting up can be a challenge, requiring creativity in your campaign. Some campaigns aimed at getting people to stop smoking use slogans in order to provide a sort of tag line that directs the focus of the campaign.
A campaign to encourage others to stop smoking uses slogans because they're short, catchy, and easily remembered. But if you're having problems coming up with a slogan, then it might be easier to decide what angle you want to take for your campaign. There are three areas that are good to direct your attentions to: the health benefits of quitting for the smoker, the health benefits of quitting for those around the smoker, and the cost benefits of quitting smoking. If you choose to aim your campaign as one of these areas, it'll be a lot easier to focus your brainstorming for a slogan.
The Smoker's Health
If you want to get people to stop smoking with slogans, often it helps to appeal to the smoker himself. You can easily use slogans like "Cancer cures smoking" to illustrate in a snappy, memorable message just what will happen to smokers if they continue in their habit. Alternately, you could concentrate on the benefits of quitting, which include improved sense of smell and taste, better working lungs, and a statistical increase in life span. Whether you choose to illustrate the consequences of smoking or the benefits of quitting, appealing to the smoker in your campaign is a good idea.
The Health Of Others
Sometimes, you can not only convince people to stop smoking with slogans, but you can convince non-smokers to help spread the word of your campaign. Slogans that concentrate on removing secondhand smoke from the air for the health of others not only pressure smokers to quit, but educates non-smokers on potential health risks from living with smokers. This can encourage some to make a bid for their smoking friends and family to kick the habit, essentially recruiting people to spread the word of your campaign.
Saving Money
Sometimes an appeal about the health benefits of quitting just doesn't work, and so there you can appeal to a smoker's wallet instead, convincing them to stop smoking with slogans that talk about the cost of cigarettes. While not generally as hard-hitting as health-related slogans, a campaign focused on the cost can indeed reduce cigarette usage, just as laws increasing prices on cigarettes, such as the ones in New York City increasing the tax on cigarettes, help to curb smoking. By starting with this or the other two angles listed, you can direct your creative energies to finding a way to get a snappy slogan to convince people to stop smoking.
